Coca Cola's Secret Branding Strategy

After the past 2+ years of creating content & building brands.

I've noticed a common pattern.

A pattern that most people miss.

What's the pattern you may ask?

It's the fact that the BEST brands are consistent.

Consistent with their content,.

Consistent with their mission.

Consistent with their branding coherence.

Consistency is the name of the game.

It's the hard truth to consider, which is what truly builds an impactful & unique brand.

If you're not consistent, you'll go out of business.

Just that simple.

How do you believe Coca-Cola became the brand it is today?

They were originally used for medical purposes.

Now they're one of the biggest brands worldwide.

All because they stayed CONSISTENT.

Small things lead to bigger outcomes.

So, what does that mean for you?

It means you need to be consistent with everything you do.

Your branding, your content, your mission?

They all need to be consistent & coherent.

Or else you'll just deter people away from your brand.

Anyways, that's all for me.

Until next time,