DO YOU EVEN PSYCHOLOGY BRO?

I’m currently in New Hampshire taking a little vacation to get away from the noise back home.

So far, it’s been pretty fun.

Riding jetskis, riding quads, doing burnouts on the water & overall just having some fun.

I believe I needed it to reduce my mental stress from business but now…

I realized how much I like to write.

Anyways, apart from this little mini story, let’s talk about copywriting.

For your business to make meaningful progress, you need to learn to sell.

In order to sell, you need to write great copy.

How do you write great copy?

You study psychology.

Why?

Just think about it…

Psychology ties into everything we do as humans.

Every single decision you make…

Every single action you make.

It all comes down to psychology & your natural human tendencies.

Without this sort of understanding, you can’t ever make much sense of why things are the way they are.

For example, say you include the human tendency of reciprocity.

When you give something valuable to somebody for free…

That person will gladly return the favor & give you something back in return.

Another great example can be visualization.

When you paint the picture for your prospects…

They feel 10x more enticed to buy your offer.

Just because your offer visualizes what their life would look like.

In essence, studying psychology is the #1 way to make sense of things in business.

You can follow all these shiny “tactics” these gurus dish out on the internet…

But you’ll never truly understand why these tactics work or methods work without understanding psychology first.

Until next time…