- The Copywriter's Den.
- Posts
- Fame but NO CASH?
Fame but NO CASH?
The monetization horror story I encountered yesterday
Yesterday, I hopped on a call with a performance coach.
The sole purpose of the call was to do free work in return for a testimonial/referral.
The purpose of the free work, was to both grow his account & make his brand authoritative.
However, here's the catch.
He didn't even have an offer to begin with!
Here he was with 2.4k+ followers & no offer.
Great content, great engagement.
But no way for him to monetize.
When I noticed this, I started talking to him more about it.
And it turns out, he didn't have the time to really start up a good coaching offer, because of the fact that he’s still playing Hockey so practice, games & bus rides can interfere.
Plus, he has a family to worry about on top of all of this.
Nonetheless, while this horror story may be true.
You need to find a way to come up with something in the most creative way possible.
Something as simple as a weekly coaching call.
Maybe even one-off consulting calls turned into digital products/courses with a paid community aspect.
Or even text-based coaching.
We're not just tied to one single form of coaching nowadays.
I've had somebody coach me through text in the past.
And it was great!
The advice & action steps I was given were highly actionable & high quality.
So, what does this have to do with you & your brand perception?
Well, for starters, your brand perception won't be authoritative without an MVP. (Minimum Viable Product)
If you're solely creating content & DON'T want to monetize that account, that's a different story.
But, if you DO want to monetize & you're growing first before monetizing.
You need some work to do.
Anyways, that's all for me.
Until next time,
P.S; want to make your brand authoritative & grow it at the same time?
I’ll help you do it.
The outcome is to get you inbound leads all through content & brand perception.
I expect you to already have a solidified offer with social proof as well as 500+ followers.
I’m only offering 1 spot at the moment to ensure quality.
If you want to learn more about it, check out the link below: