Fame but NO CASH?

The monetization horror story I encountered yesterday

Yesterday, I hopped on a call with a performance coach.

The sole purpose of the call was to do free work in return for a testimonial/referral.

The purpose of the free work, was to both grow his account & make his brand authoritative.

However, here's the catch.

He didn't even have an offer to begin with!

Here he was with 2.4k+ followers & no offer.

Great content, great engagement.

But no way for him to monetize.

When I noticed this, I started talking to him more about it.

And it turns out, he didn't have the time to really start up a good coaching offer, because of the fact that he’s still playing Hockey so practice, games & bus rides can interfere.

Plus, he has a family to worry about on top of all of this.

Nonetheless, while this horror story may be true.

You need to find a way to come up with something in the most creative way possible.

Something as simple as a weekly coaching call.

Maybe even one-off consulting calls turned into digital products/courses with a paid community aspect.

Or even text-based coaching.

We're not just tied to one single form of coaching nowadays.

I've had somebody coach me through text in the past.

And it was great!

The advice & action steps I was given were highly actionable & high quality.

So, what does this have to do with you & your brand perception?

Well, for starters, your brand perception won't be authoritative without an MVP. (Minimum Viable Product)

If you're solely creating content & DON'T want to monetize that account, that's a different story.

But, if you DO want to monetize & you're growing first before monetizing.

You need some work to do.

Anyways, that's all for me.

Until next time,

P.S; want to make your brand authoritative & grow it at the same time?

I’ll help you do it.

The outcome is to get you inbound leads all through content & brand perception.

I expect you to already have a solidified offer with social proof as well as 500+ followers.

I’m only offering 1 spot at the moment to ensure quality.

If you want to learn more about it, check out the link below: