- The Copywriter's Den.
- Posts
- Do you know where pencils come from?
Do you know where pencils come from?
Why your creativity muscles help you build a better brand
Yesterday, I was in my business innovation class for college.
It's revolved around creativity & innovation in the business world.
We spent a good portion of the class learning about creativity & discussing ways to improve it in our lives.
We covered topics like creativity usually being sparked by inspiration, mental clarity & external sources.
You can spark creativity from anything in your life.
Whether it be conversations, books, etc.
Anything AWAY from your work can be tied to or related to your current work.
Aside from this, we did some cool activities to put creativity into practice.
First, we had to write as many questions as we could about a pencil on the screen in order to work on our curiosity.
Questions such as,
"Where did the pencil come from?"
"Where the word, pencil, come from?"
"Why are pencils shaped the way they are?"
This activity was used to get our minds active & thinking in ways we usually wouldn't.
After all, most creative ideas are sparked by curiosity.
Now, why am I telling you this?
Your curiosity has direct correlation to your creativity levels & the uniqueness you can present within your brand.
Force yourself to question things that seem, "normal".
Build up the habit & watch how over time…
You'll end up differentiating yourself from the crowd.
Anyway, that's all for me.
Until next time,
P.S; if you’re a coach or agency owner struggling to build a strong brand perception that can attract inbound leads.
DM me “PERCEPTION” for more info.