Do Likes = Cash?

The other day I was checking my email inbox.

I read an email by GlennWrites going over a viral X post he experienced.

He managed to get 900k+ impressions when Naval Ravikant reposted one of his content pieces.

However, guess what these 900+ impressions did for him?

$0.

A fat zero in sales.

As JK Molina likes to say;

This reminds me of my ecom journey from 2 years ago.

I managed to get 3M+ views on a TikTok video.

I managed to get 2k+ followers.

I managed to get thousands of eyeballs to my website.

But guess what it did for me?

2 sales.

Sure, it wasn’t zero.

But it’s horrible when compared with the product awareness I got.

It goes to show, virality isn't what you're looking for.

Forget what the gurus tell you.

It won't work.

As Glenn said in his email...

Meaning an audience doesn’t mean anything if they’re not a fit for your offer.

So, stop chasing virality.

Focus on building a tribe of people who’d be interested in your services.

Focus on genuine connection.

You'll have an easier time attracting leads & clients.

Anyways, that's all for me.

Until next time,

P.S; if you’re interested in building a brand that will give you freedom of time & a cure to your content creation stress, I’d be glad to help you out.

I’ll be writing your content, positioning your brand & scaling it to attract inbound leads without the old cold DMs.

So, if you’re a high-ticket service provider with existing clients & you’re tired of spending hours creating content.

Respond to this email with “LEADS” & I’ll give you more details.