Have you ever spent hours creating a piece of content, just for it to flop?

People end up leaving with a foggy mind. All because of the way your content is structured.

Now I’ve seen it happen from a 3rd perspective. Individuals with great intentions for content end up attracting an audience that usually does not understand the main message being given.

A million things are running through their head, which eventually will cause them to revert back to where they were before then.

That being the timeframe in which they never even came across your content.

If you’re a person who’s already creating content or looking to create content & increase quality, keep reading.

Why Is Structure Important?

That’s a good question.

Take it like this. If you decide to go to a doctor for a gallbladder you will naturally attract to a doctor that specializes in this given area.

However, if this doctor has no structure as to how he goes about the procedure, he won’t receive any new clientele.

All because nobody knows what steps this doctor takes to complete his procedures. For all we know, if this doctor likes to freeball his procedures, eventually something will get out of hand & the blame will fall on him.

In essence, the same thing goes for your content.

If nobody understands what it is that you’re telling them, you can’t possibly expect to gain an abundance of loyal followers.

Hence why structure is key.

The Structure

Now that you know what the risks behind unstructured content are, how do we actually structure our content?

Well, it’s ironically very simple & straightforward.

It essentially comes down to 3 things:

You’re more than welcome to mix around the CTA with your Value; e.g. a midroll cta.

However, your hook point should always come first. This is the building block of your content.

It is what will determine whether or not somebody decides to stop scrolling & watch/read your content.

Hook

You can think of your hook point as a couple different metaphors;

It is essentially a way to grab people’s attention.

Whether it’s a way to speak out on their pain points, speak out on a potential benefit, or simply a piece of news that stands out from the rest.

You never want to clickbait your audience. Doing so would immediately cause people to lose trust in you.

You can lose a lot of respect by doing something as simple as clickbait.

Value

Your value should always be a way to expand further on your hook point.

The goal is to give an explanation or a story in which the audience can either relate, become educated or be entertained.

Whether it’s a personal experience. An innovational story in history.

The hook point should always be expanded.

CTA/Takeaway

Lastly comes your Call to Action or Main Takeaway.

When it comes to Call to Actions, you want to make sure that these are clear & simple.

The last thing you want to do is overload your audience with a load of different tasks to do once done going through your content.

As for main takeaways, you want to essentially give the viewer/reader a lesson to walk away with.

Whether this lesson was learned through personal experiences or 3rd perspective experiences, it should be a way to give the audience a new outlook.

Revision

For those who skip to the end, here’s what we covered;

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