So you’re looking to create content online?

Hats off to ya, although there might be a few mistakes that can cost you when it comes to structuring your content. I’ve personally seen a few people fall into these mistakes time & time again. Which I’m sure you don’t want to run into as well.

So, in essence, we’ll be covering 3 Main Principles to structuring your content online.

This way you can deliver your message in such a clear manner so your audience will never end up in confusion.

Content without these Principles

In your conscious mind, you believe you created a work of art.

You’re sure that this work of art is the piece of content that will successfully seal the deal & hook your audience in. Therefore, you decide to go forth & post it online. Although, before you know it, an unexpected wave of confused comments roll in.

Your audience has no idea what to takeaway from your piece of content.

You might have overwhelmed them with too much information.

Or you might have said too little without any further explanations or examples. Either way, you messed up. All because you didn’t take the time to craft a viable structure for this piece of content.

So, what can you do?

Answer to Big Idea/Question

It all starts with these 3 Main Principles;

Without these principles, you may as well kiss engagement bye bye.

Hook Point

What is a hook point?

Think of this as bait on a hook. A red umbrella in a crowd of white umbrellas. A polar bear in a crowd of black bears.

The message here being, hook points are made to stand out.

Your hook point is essentially the deciphering factor to whether or not somebody wants to watch your content.

How does it stand out from other content creators? Are you pointing out your audience’s pain points? Are you surprising your audience?

Anything that eithers speaks out to the viewer, points out a topic they may disagree with, or dishes out advice to help achieve a goal; can be considered a hook point.

Here’s a few prime examples of hook points;

Answer to Hook Point

Now that you have created your hook point, it’s time to expand on it.

How can you give the viewer an answer or solution to your hook point? Will it be in the form of a “How To”, or “Here’s How” format? Or how about a “Here’s Why” format?

The main idea here being; giving the viewer actionable steps, advice, or a story in order to answer said hook point.

If you’re creating content about a scary encounter in the woods, you’ll use a “Here’s what happened” format in your content.

If you’re creating educational content for fitness, you’ll use a “How To” format & give actionable steps clickbaitthroughout.

You never want to clickbait your audience.

Hook Points are meant to grab attention for genuine advice, answers or entertainment. They are not meant to be tampered with. Always give an answer to your hook point.

Nobody likes clickbait.

Call to Action

Congrats!

You’re almost complete. Now that you have created your hook point & gave an answer or solution to that hook point, all that’s left for you to do is end it all off with One Call to Action.

Don’t overdo it.

Truth is, your audience can easily become overwhelmed when they are given too many choices.

You want to use something that’s simple, clear & actionable. Whether it’s a concluding statement, a framework, or an instruction. You never want to overwhelm your audience.

They will simply end up leaving your piece of content with no sort of main takeaway.

A few examples of a call to action;

Revision

The next time you create a piece of content, make sure you staple these 3 content principles into your head.

You don’t want your audience to fall into any sort of confusion as it’ll lead to a potential loss in engagement & even potential followers.

If it helps, take another glance over the structure of this newsletter.

You’ll start to see a common pattern throughout.

• Hook.

• Answer.

• Call to Action.

How I Can Help You

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